Well, most of our bets are on the Asian handicap market. It became popular in Far East Asia, but today it is taking Europe by storm. European consumers are attracted because it offers great value to the bettor and is potentially less risky than the conventional “Win-Draw-Win” method of betting. You either select the favoured team to overcome a handicap or oppose the favorite team with the handicap. The Asian Handicap works towards removing the amount of results on which you can bet for a football match, by taking away the option to bet on a draw.
We also back in the ‘1×2’ market. This is essentially a bet on the match outcome backing either the home win, draw or away win.
We trade in goals markets: the most popular is the goalline which is the industry expected number of total goals in the game. Also, there are goals markets like 1.5, 2.5 or 3.5 goals. As a trader, we would simply decide if we believe there is value in backing more or less than these totals.
The final type of bet we look at is the correct score market, which is simply a trade based on the final score. This is more speculative and there is less liquidity.