I have secret. At the beginning of last year, I made an investment, just a small one, as it seemed too good to be true. So good in fact that I thought it could’ve been a scam and I didn’t tell anyone about it just in case.
However, one year later I can tell you that it isn’t a scam and that they genuinely do deliver on what they promise – actually, they deliver quite a bit more.
I have been gambling. I have been betting on football matches and horseraces. Well, that isn’t actually correct. A computer has been betting on football matches and horseraces for me. I gave a very modest £2,000 to a company called Apex Algorithms. I admit that I was sceptical of their claims to be able to beat the booking by using a computer algorithm, but I’ve been proven wrong. At time of writing the 12-month rolling return for me has been 24% and climbing each month.
These guys have developed complex algorithms that take several different parameters into account: players, opposition players, weather, leagues position and about a dozen other things. They then work out the odds that represent fair value and look at the betting markets to see where they can get better odds.
You may have heard of this sort of thing before: It is what every hedge fund does before they decide whether to make an investment in the stock of a company. I went down to meet the inventor of the algorithm and his team. One of the things that struck me is that no one at Apex is a gambler and that most of them don’t even follow
Paul Northcott has since made the transition from client to Managing Director at Apex.