Is my money tied up?

No, your money is available to you at any time, we normally return monies within 24 hours of a request but our service agreement states 7 days.  The 7 days is in the event of a very large withdrawal which will mean that we may have to take some monies out of our brokerage accounts.  To date all withdrawals have been made within a maximum of 48 hours.  This is YOUR money so you should be able to take it out whenever you wish.

Where Are You Based?

We operate from two offices in London and deal in Kent, details are available here.

How Long Has The Fund Been Running?

The fund was established under a limited company in 2013, for two years prior to this the founders traded their own money to establish its viability before offering it to high net worth individuals and those who identify as sophisticated investors.

What Is The Average Return?

The average return between 2013 and 2019 is a little over 39% to our clients on the 50% profit share.

What Is The Minimum Investment Amount?

Foundation accounts on a 40/60 profit share can be opened from £2,500

Does It Involve A Large Amount Of Risk?

This is sports betting and as such there is a higher risk than associated with deposit account in a bank. However we have taken every opportunity to minimise the risk and ensure that we are here for the long term. Central to that is limiting the amount that the algorithm can place on any single bet. This limit is 2.5% of your pot. This limit means that bets are rarely made exceeding 1.5%. These limits ensure that whilst we only make small profits each week when we do make losses these are normally less than 1% in a week.

Is The Money Kept In The UK?

Yes, clients transfer funds to our UK based business account – which is then transferred to respective betting exchanges.

How Long Does It Take To Withdraw Funds?

Depending on the size of your withdrawal monies are usually in your account with 1 to 3 working days. For significant withdrawals this can take up to 5 working days.

How Regularly Am I Updated Regarding Account Profits?

Each week at 8am on a Monday morning you will receive an email that will describe the activity during the week together with a total amount of the profit or loss prior to profit share. Clients will also have access to the investor area and a live demonstration is available here.

Can I View The Bets Being Placed?

No the number of markets being considered and the bets being placed are considerable and very fast moving so we do not provide clients with details of all the bets that we made.

Are There Variable Return Rates For Larger Investors?

Foundation accounts start at a 50/50 profit share, however, valued clients in the fund can see up to a 60% profit share over time.

Entry £2,500 – £5,000 – 40% / 60%

Foundation £5,000 – £15,000 – 50% / 50%

Silver £15,000 – £30,000 – 52.5% / 47.5%

Gold £30,000 – £50,000 – 55% / 45%

Platinum £50,000 – £100,000 – 60% / 40%

Diamond £100,000+ – 65% / 35%

What Licensing/Regulations Are Involved?

This is an unregulated investment, we are not licensed by the FCA and you should be aware that you will have no recourse to them in the event of losses.

What External Factors Affect The Betting Market?

Unlike the financial markets, the betting market is separated from external factors due to the simplicity of the markets.

Do The Bet Sizes Vary?

Yes, depending on the market size and liquidity, the algorithm will determine the most beneficial amount to place on each bet.

Is There A Referral Reward?

Speak to your account manager for more information regarding referral reward.

What Is Liquidity?

Liquidity is basically how much money we can place on a trade.  There is little point in predicting the outcome of a match unless you can get a bookmaker or group of bookmakers to take the bet.  That is why less well-known leagues particularly outside Europe and niche types of bets eg correct scores, are harder to get bets taken by bookies.

Do We Always Win? How Much Will We Win Next Week?

It might sound like a strange question but we get asked it all the time. We do not always win and we simply do not know how much we will make or lose in advance. Football matches are uncertain events; we do not know the outcome. However, we try to predict the most likely result and then we trade if we feel that outcome is not accurately reflected by the bookmaker. Some weeks we win and some we lose but we believe in the value of our model so over the medium term, we believe our edge will result in consistent profits.

How Can I Follow Scores And Keep Track Of Results On Match Day?

We find these sites useful:


What Is A Value Bet?

A value bet is the type of trade we are always looking to place. It’s essentially any bet where you believe the true probability of your selection winning is greater than the odds reflect. As a crude example, if you thought a team had a greater than 50% chance of winning an upcoming match, and you were offered even money odds (1:1) on them winning, that would represent a value bet. If you thought the team had a less than 50% chance of winning, it would be a “bad” bet.